JOY
BRAND IDENTITY
JOY
BRAND STRATEGY
JOY
BRAND IDENTITY
JOY
BRAND STRATEGY
JOY
BRAND IDENTITY
JOY
BRAND STRATEGY
JOY
Introducing Joy, where effervescence meets vibrant flavors in a celebration of modern soda delights. Our colorful and playful brand offers a fizzy symphony of peach-infused tang and zesty orange zest, bottled to brighten your moments. With every sip, immerse yourself in a burst of fun, as Joy transforms ordinary refreshment into a sparkling, flavorful experience that ignites smiles.
TIMELINE:
3 weeks
DESIGN DIRECTION:
Full Brand Identity
Brand Core Values
NATURAL JOY
Committed to using only natural ingredients to create fizzy drinks that are as healthy as they are fun.
PLAYFULNESS
Embracing a sense of play in everything we do, from our product design to our marketing campaigns.
QUALITY
Ensuring the highest quality in every bottle, guaranteeing that each sip delivers pure delight.
SUSTAINABILITY
Acting as stewards of the environment, we prioritize sustainable practices throughout our production process.
COMMUNITY
Building a vibrant community of fans who celebrate life’s joyful moments with our fizzy drinks.
