BLISS ACTIVE
BRAND IDENTITY
BLISS ACTIVE
BRAND STRATEGY
BLISS ACTIVE
BRAND IDENTITY
BLISS ACTIVE
BRAND STRATEGY
BLISS ACTIVE
BRAND IDENTITY
BLISS ACTIVE
BRAND STRATEGY
BLISS ACTIVE
Welcome to Bliss Active – a sports brand that is made by women – for women. Elegant and modern design meets female bliss and strength.
TIMELINE:
7 weeks
DESIGN DIRECTION:
Brand Creation (Strategy, Identity,
Personality), WebDesign, Print Design
Brand Core Values
EMPOWERMENT
Empowering women through every stitch and seam, designing sportswear that boosts confidence and supports all forms of physical activity.
INCLUSIVITY
Celebrating diversity with sizes and styles designed for every woman’s body, ensuring everyone feels represented and comfortable.
QUALITY
Committed to exceptional craftsmanship, using advanced materials that enhance performance, durability, and comfort.
INNOVATION
Continuously innovating to improve and expand our product line, incorporating feedback directly from our community to meet their evolving needs.
SUSTAINABILITY
Dedicated to reducing our environmental impact, using sustainable fabrics and practices in the creation of our sportswear.
